Today’s trend toward healthier eating was still a long way off, but Nelson and John were ahead of the curve. They were convinced the time was right to offer a fresh, healthy alternative to traditional high-fat, high-carb, high-calorie fast foods. Their Lebanese-style pita sandwiches packed with fresh veggies, grilled meats and zesty sauces were an instant hit with the college and university crowd, especially since the store stayed open late—well into the wee hours of the morning, making it perfect for students taking a break from studying or coming home after a night of partying.
